Martina Franca is a hidden gem located in the picturesque Itria Valley in the heart of the Puglia region, just a few kilometers from the province of Taranto. This charming town is famous for its extraordinary beauty, which manifests itself in many aspects.

Its historic center is a veritable treasure trove of architectural treasures, with cobblestone streets and winding alleys opening onto welcoming squares. The buildings feature white facades and Baroque ornaments, giving Martina Franca an elegant and charming atmosphere. Among the main architectural attractions is the magnificent Basilica of San Martino, an outstanding example of Baroque architecture.

Itria Valley

The surrounding nature is equally stunning. The Itria Valley is renowned for its trulli, the characteristic cone-shaped stone buildings, and Martina Franca is surrounded by them. These trulli, along with centuries-old olive groves and vineyards, create a spectacle of rural beauty that captures the imagination of anyone who visits.

Food and wine

Martina Franca’s cuisine is another reason why this city is a gem. Local dishes, often prepared with fresh, local ingredients, are a riot of authentic flavors. One cannot visit the area without savoring gastronomic specialties such as orecchiette con cime di rapa, braciole alla pugliese, and traditional desserts.

valle d'itria